Done-for-you cold email.
Pay per qualified sales call booked and attended.
Coden handles targeting, infrastructure, copy, sending and replies. You take the qualified calls and close them.
You either need more clients,
or you need to grow faster.
You're not getting enough clients
Some months are good, some are quiet, and every quarter starts from zero with no idea what's coming. It may have been that way for a long time.
You want more growth
The business has clients, and it works. You just want more of them. You either don't know what to do next, or you know and need someone competent to do it for you.
Referrals won't scale on demand
Referrals/Word of mouth work until you want more of it. You can't turn it up in a slow month. You grow at whatever speed your network grows.
You know exactly who your best client is. You just have no repeatable way of getting in front of them.
Why cold email
out-earns every other channel
Not info@, not a contact form, not a gatekeeper. The person who signs the deals and makes the decisions.
Most buyers aren't ready the first time they hear from you. So the same prospects hear from you again and again over months. Enough touches and the right moment stops being luck.
It sends whether you're working or on holiday, for a fraction of what paid ads cost to reach the same person. And every stage is measurable.
The three reasons why
cold email fails
System check
No sending infrastructure
Cold email from an unwarmed domain gets flagged fast. Without dedicated infrastructure, deliverability collapses before you've learned anything.
Market coverage
Most of your market has never heard from you
Most B2B owners have contacted a fraction of the people who could buy from them. The rest are simply waiting for someone else to show up first.
Signals
The replies you do get go cold
Most replies aren't clean yeses. Without someone reading and working every one, the leads you paid to generate quietly disappear.
Why work with me,
specifically.
You pay for results
You only pay per qualified sales call, booked and attended. If they don't show up, you don't pay. No setup fee, no lock-in, no minimum term.
Nothing is self-reported
"Qualified" is agreed before we start. A decision-maker matching your approved profile, interested in what you sell, with the budget for it. Every call is verified against your own calendar and CRM before billing.
Done for you & capped client count
I run your campaigns myself, not an account manager or a VA. That's why I cap how many clients I take, and why I won't run campaigns for two businesses selling the same thing into the same market.
The maths,
worked out honestly.
On average, it takes somewhere between 1,000 and 10,000 prospects contacted to close one client. Where you land depends on the strength of your offer and deliverability. Before launch, I optimise your offer and set up the correct infrastructure, moving you towards the 1,000 end.
TYPICAL FUNNEL RESULTS
Set your numbers
Cost per qualified call is an example figure only. Yours will be scoped to your market and agreed on the call.
Sales calls needed
20
Return ratio
15.0 : 1
Cost to acquire
$8,000
Revenue closed
$120,000
This is one scenario, not a forecast. Real results will be higher or lower depending on your offer, your market and your close rate.
Here's exactly how it works
All six stages.
Buyer profile
Discuss ICP: Exact company, industry, company size, job title. Every email is sent to somebody who can actually say yes. Written down together, approved by you before anything gets built.
Infrastructure
Your own domain never sends a cold email. I set up the software and the tools needed to send emails. Domains, inboxes, and sending software. We start sending in week 2 instead of week 4.
List
I source prospects against the agreed profile, and every address is verified before sending. This increases the response rate and keeps your domains from burning.
Copy
What you offer is crafted in a message where the prospect will feel stupid for saying “no”. I make your service look like a “no-brainer”. Written down together, approved by you before anything gets sent.
Sending & Replies
Thousands of custom-tailored emails are spread across many inboxes at low limits each, which keeps you looking like a person rather than a robot. Deliverability is watched continuously, and campaigns are iterated weekly on real reply data. I read every reply, qualify for fit, budget and timeline, handle objections, and follow up with interested clients until I get a definite yes or no.
Reporting
Weekly reporting on sends, replies and calls booked, plus what I'm changing and why. You see the same campaign data I do. You're never left in the dark.
You take the calls.
I do the rest.
Dedicated sending domains & Inboxes bought and warmed
Full DNS setup, SPF, DKIM, DMARC
Prospects sourced and verified per campaign
Copy written for your offer, approved by you
Sending and deliverability managed daily
Every reply read, qualified and answered by me
Qualified calls booked straight to your calendar
You only pay for calls booked and attended
Itay Folgin
co-founder, Coden
I launch and manage all campaigns for Coden and our clients.
Before Coden, I was head of sales and marketing at an Australian e-commerce company and helped grow it from six to seven figures. The systems I built there are the ones I run now.
FAQ'S
What does it cost?
Two parts. A small monthly infrastructure fee covering domains, inboxes, software and list verification. These are the hard costs of keeping campaigns running.
Then a fee per qualified call, booked and attended.
There is no setup fee, no lock-in, no minimum term. The exact figures depend on your market, your list size and what a client is worth to you, so we'll go through them on the call.
What counts as a qualified call?
Booked and attended by a decision-maker who matches the profile approved before the campaign started, with confirmed budget and timeline. The definition sits in the agreement. Every call is verified against your own calendar and CRM before it's billed, and a no-show costs you nothing.
How many calls can I expect a month?
I don't promise a number, because it depends on the volume of emails sent. Depending on your market size and list quality, we might send anywhere from 1,000 to 20,000 emails a day. That's what we work out on the call. What I can tell you is that you pay per call that actually happens. If I book you two, you pay for two. If I book you twenty, you pay for twenty.
How long until I start seeing results?
In short, after 2 weeks. Campaigns go live after two weeks, and replies usually start within days of launch.
Your domains and inboxes need warming first, which takes two weeks and can't be rushed. Almost everyone skips this step, and it's the single biggest reason cold email campaigns get flagged and die. While the infrastructure warms, I'm building everything else in parallel. Defining your ideal client profile, sourcing and verifying the lead list, and writing the copy. Nothing is sitting idle.
From there, momentum compounds. Month three looks very different from month one.
Will this put my own domain at risk?
No. Cold email is never sent from your primary domain. I use separate sending domains built specifically for this, so your main domain's reputation is never exposed. If a sending domain degrades, it's one I bought, and I rotate it out.
What if the calls are low quality?
Then the targeting is wrong, and I fix it. We agree the profile up front, so if the wrong people are showing up, that's my problem to solve rather than yours to tolerate. And if a call doesn't match the profile you approved, it isn't billable. Tell me after every call whether it was the right person, that feedback is what I optimise on. This is very rare.
Isn't cold email illegal?
No. Business-to-business outreach is legal when it's done properly. Real sender identity, a genuine opt-out on every email, and relevance to the receiver's role. Every campaign meets those requirements. What's illegal is hiding who you are and making it impossible to unsubscribe.
How is this different from hiring an SDR, BDM or VA?
Those are people. They get sick, they have bad days, they leave. A hire costs a salary whether or not calls get booked, and still needs infrastructure, lists, copy and management built around them. I bring all of that already built, and I only get paid per qualified and attended call.
I've tried cold email before, and it didn't work. Why would this be different?
Ask yourself which of these was true last time. Were you sending from your primary domain? Was the list verified before sending? Was anyone actually reading and answering the replies? In most failed campaigns I look at, at least two of those are wrong. It's rarely the channel. It's almost always the execution.
Do you work with my competitors?
No. I won't run campaigns for two businesses selling the same thing into the same market.
See if cold email is right
for your business.
30–45 minutes, no obligation. We'll go through your market size, the economics, pricing, and the exact strategy I'd run to make this work. You walk away with the strategy either way.